"I Have An Earache!" 2000 BC - Here, eat this root. 1000 AD - That root is heathen. Here, say this prayer. 1850 AD - That prayer is superstitious. Here, drink this potion. 1940 AD - That potion is useless. Here, swallow this pill. 1985 AD - That pill is ineffective. Here, take this antibiotic. 1997 AD - That antibiotic is artificial. Here, eat this root.